coreyhaines31/marketingskills
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
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About marketingskills
Marketing Skills for AI Agents
A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.
Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to Swipe Files. Want an autonomous AI agent that uses these skills to be your CMO? Try Magister.
New to the terminal and coding agents? Check out the companion guide Coding for Marketers.
Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
Run into a problem or have a question? Open an issue — we're happy to help.
What are Skills?
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.
How Skills Work Together
Skills reference each other and build on shared context. The product-marketing-context skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.
┌──────────────────────────────────────┐
│ product-marketing-context │
│ (read by all other skills first) │
└──────────────────┬───────────────────┘
│
┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐
▼ ▼ ▼ ▼ ▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐
│ SEO & │ │ CRO │ │Content & │ │ Paid & │ │ Growth & │ │ Sales & │ │ Strategy │
│ Content │ │ │ │ Copy │ │Measurement │ │Retention │ │ GTM │ │ │
├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
│seo-audit │ │page-cro │ │copywritng│ │paid-ads │ │referral │ │revops │ │mktg-ideas │
│ai-seo │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
│site-arch │ │onboard │ │cold-email│ │ab-test │ │churn- │ │launch │ │ │
│programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │ │
│schema │ │popup-cro │ │social │ │ │ │ │ │competitor │ │ │
│content │ │paywall │ │ │ │ │ │ │ │ │ │ │
└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
│ │ │ │ │ │ │
└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
│
Skills cross-reference each other:
copywriting ↔ page-cro ↔ ab-test-setup
revops ↔ sales-enablement ↔ cold-email
seo-audit ↔ schema-markup ↔ ai-seo
See each skill's Related Skills section for the full dependency map.
Available Skills
| Skill | Description |
|---|---|
| ab-test-setup | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... |
| ad-creative | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
| ai-seo | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... |
| analytics-tracking | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| churn-prevention | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
| cold-email | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
| competitor-alternatives | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
| content-strategy | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
| copy-editing | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... |
| copywriting | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
| email-sequence | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| form-cro | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
| free-tool-strategy | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| launch-strategy | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
| lead-magnets | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
| marketing-ideas | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
| marketing-psychology | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
| onboarding-cro | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| page-cro | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... |
| paid-ads | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... |
| paywall-upgrade-cro | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| popup-cro | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| pricing-strategy | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| product-marketing-context | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
| programmatic-seo | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
| referral-program | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| revops | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
| sales-enablement | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
| schema-markup | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
| seo-audit | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
| signup-flow-cro | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
| site-architecture | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
| social-content | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
Installation
Option 1: CLI Install (Recommended)
Use npx skills to install skills directly:
# Install all skills
npx skills add coreyhaines31/marketingskills
# Install specific skills
npx skills add coreyhaines31/marketingskills --skill page-cro copywriting
# List available skills
npx skills add coreyhaines31/marketingskills --list
This automatically installs to your .agents/skills/ directory (and symlinks into .claude/skills/ for Claude Code compatibility).
Option 2: Claude Code Plugin
Install via Claude Code's built-in plugin system:
# Add the marketplace
/plugin marketplace add coreyhaines31/marketingskills
# Install all marketing skills
/plugin install marketing-skills
Option 3: Clone and Copy
Clone the entire repo and copy the skills folder:
git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/
Option 4: Git Submodule
Add as a submodule for easy updates:
git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills
Then reference skills from .agents/marketingskills/skills/.
Option 5: Fork and Customize
- Fork this repository
- Customize skills for your specific needs
- Clone your fork into your projects
Option 6: SkillKit (Multi-Agent)
Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):
# Install all skills
npx skillkit install coreyhaines31/marketingskills
# Install specific skills
npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting
# List available skills
npx skillkit install coreyhaines31/marketingskills --list
Upgrading from v1.0
Skills now use .agents/ instead of .claude/ for the product marketing context file. Move your existing context file:
mkdir -p .agents
mv .claude/product-marketing-context.md .agents/product-marketing-context.md
Skills will still check .claude/ as a fallback, so nothing breaks if you don't.
Usage
Once installed, just ask your agent to help with marketing tasks:
"Help me optimize this landing page for conversions"
→ Uses page-cro skill
"Write homepage copy for my SaaS"
→ Uses copywriting skill
"Set up GA4 tracking for signups"
→ Uses analytics-tracking skill
"Create a 5-email welcome sequence"
→ Uses email-sequence skill
You can also invoke skills directly:
/page-cro
/email-sequence
/seo-audit
Skill Categories
Conversion Optimization
page-cro- Any marketing pagesignup-flow-cro- Registration flowsonboarding-cro- Post-signup activationform-cro- Lead capture formspopup-cro- Modals and overlayspaywall-upgrade-cro- In-app upgrade moments
Content & Copy
copywriting- Marketing page copycopy-editing- Edit and polish existing copycold-email- B2B cold outreach emails and sequencesemail-sequence- Automated email flowssocial-content- Social media content
SEO & Discovery
seo-audit- Technical and on-page SEOai-seo- AI search optimization (AEO, GEO, LLMO)programmatic-seo- Scaled page generationsite-architecture- Page hierarchy, navigation, URL structurecompetitor-alternatives- Comparison and alternative pagesschema-markup- Structured data
Paid & Distribution
paid-ads- Google, Meta, LinkedIn ad campaignsad-creative- Bulk ad creative generation and iterationsocial-content- Social media scheduling and strategy
Measurement & Testing
analytics-tracking- Event tracking setupab-test-setup- Experiment design
Retention
churn-prevention- Cancel flows, save offers, dunning, payment recovery
Growth Engineering
free-tool-strategy- Marketing tools and calculatorsreferral-program- Referral and affiliate programs
Strategy & Monetization
marketing-ideas- 140 SaaS marketing ideasmarketing-psychology- Mental models and psychologylaunch-strategy- Product launches and announcementspricing-strategy- Pricing, packaging, and monetization
Sales & RevOps
revops- Lead lifecycle, scoring, routing, pipeline managementsales-enablement- Sales decks, one-pagers, objection docs, demo scripts
Contributing
Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!
See CONTRIBUTING.md for guidelines on adding or improving skills.
License
MIT - Use these however you want.
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